Post by rojonihafsa1 on Mar 11, 2024 22:33:40 GMT -5
In 1889, brothers Édouard and André Michelin inherited a modest family workshop that was dedicated to repairing farm tools and bicycle tires, in the French town of Clermont-Ferrand . They soon realized that the system of repairs and changing tires was long and expensive, so for two years they dedicated themselves to designing a new type of tire that could be easily removed by anyone in just a few minutes, when until then they had It took a whole day. André and Édouard Michelin Michelin corporate website Support for his idea came in the 1891 Paris-Brest cycling race , where the only participant who used his innovative tires, Charles Terront , won. From then on, most cyclists chose Michelin tires . We all currently identify this company with its mascot, Bibendum, better known as the “Michelin Doll” . He soon became part of the company's history, because in 1895, Édouard Michelin was visiting a factory when he saw a pile of tires stacked up and had an idea: "With two arms and two legs, he looks like a doll ," he commented to his friend.
The French designer Marius Rossillon—who signed the pseudonym O'Galop!—caught the idea on the fly, and created one of the greatest business icons in history. Its social impact has been so great that in Spain the term “michelín” or “michelines”, accepted by the RAE in 1992, which describes the folds of fat at the waist, has its origin in the shape of the design Jamaica Mobile Number List of the Michelin mascot. . First poster created by O'Gallop for Michelin Michelin corporate website Already in the 20th century, the company's growth was unstoppable. In 1900, it began selling commercial vehicle tires and in 1906 launched the first rubber tread tire. The Michelin brothers also invented the first striped tire , which provided greater grip on wet and smooth roads. In the following years, the company expanded rapidly and began producing a wide range of products , including tires for tractors, buses, trucks, airplanes, boats, and construction equipment.
Exploiting again its visionary capacity, in 1910 the company published its first book of road guides, known as the "Michelin Guide" , a perfect complement and service for its tire business, which aimed to facilitate road trips to the drivers. It was a huge success and quickly became France's best-selling road guide . The guide was free for many years, until one day André Michelin was surprised to see that in a workshop they were using them as shims for a bench. Starting in 1920, it began to cost 7 francs, a way to get users to value this useful service. During World War I, the company produced tires for military vehicles, and after the war it expanded to the United States, Great Britain, and other countries. During World War II, the company manufactured tires for the US Air Force . After the war, it further expanded its business and production around the world and began manufacturing high-performance tires for racing cars.