Post by account_disabled on May 1, 2024 23:56:13 GMT -5
Firstly it’s more impactful In one sentence you can convey to potential clients everything they need to know about your real estate offer. It turns out that simplicity has other advantages as well. It avoids “decision paralysis” which is no longer knowing what to choose when faced with too many competing offers or too much information on the same sales page. Imagine a product list offering shoes in different colors with no way to choose. It eliminates the risk of cognitive overload for potential customers while having too much information to manage. This overload is not without consequences as it often wastes potential customers’ energy. We would rather save energy to push him to perform a given action (such as clicking a call-to-action button). Finally it helps to make the offer concrete and easier for everyone to understand. A great example of it being both simple and effective is one we chose outside of the real estate industry. This example was provided to us by an app dedicated to learning languages.
The home page shows this trailer This business quote is perfect because it is very clear and relevant. In fact the main frustration of learning a language is that it's difficult, it's long, it's complicated and it's not very Malta WhatsApp Number List interesting. However, the solution provided is a "fun and effective" method that perfectly solves this problem. Plus a major bonus it’s free! Casually this bonus will tend to reduce the perceived risk to almost zero while increasing the value of the offer. This provides us with an ideal transition to the next thing: developing real estate products with high added value for potential clients. Creating a “good” offer is not enough it must become irresistible. This is key to encouraging potential customers to make a quick decision and take immediate action. To fully understand the concept of added value let’s go back to the basics. What is a commercial quote? This is where the service you are selling is enhanced with add-ons designed to increase its perceived value while reducing the risk perceived by potential customers.
quote is therefore a service that pays a lot but costs little - knowing that "cost" can specify a sum of money but also the time spent or the effort required. In order for an offer to be considered to have more added value its value must be infinitely greater than the risk borne by the potential customer. What should we do? First we work to increase perceived value by adding an incentive (or incentives) such as providing additional services such as home staging of the property for sale, free diagnostics, etc. We then work to reduce perceived risk by providing guarantees. For example by promising results (successful sale within a month or we reduce commission) or relying on social proof (highlighting positive customer reviews). The greater the difference between perceived value and perceived risk, the greater the chance of conversion. Respond to potential customer objections in advance as shown in the figure below. Finally, let us mention the famous objections that prospects are always ready to raise. The perfect real estate offer is one that leaves no doubt in the minds of potential clients.
The home page shows this trailer This business quote is perfect because it is very clear and relevant. In fact the main frustration of learning a language is that it's difficult, it's long, it's complicated and it's not very Malta WhatsApp Number List interesting. However, the solution provided is a "fun and effective" method that perfectly solves this problem. Plus a major bonus it’s free! Casually this bonus will tend to reduce the perceived risk to almost zero while increasing the value of the offer. This provides us with an ideal transition to the next thing: developing real estate products with high added value for potential clients. Creating a “good” offer is not enough it must become irresistible. This is key to encouraging potential customers to make a quick decision and take immediate action. To fully understand the concept of added value let’s go back to the basics. What is a commercial quote? This is where the service you are selling is enhanced with add-ons designed to increase its perceived value while reducing the risk perceived by potential customers.
quote is therefore a service that pays a lot but costs little - knowing that "cost" can specify a sum of money but also the time spent or the effort required. In order for an offer to be considered to have more added value its value must be infinitely greater than the risk borne by the potential customer. What should we do? First we work to increase perceived value by adding an incentive (or incentives) such as providing additional services such as home staging of the property for sale, free diagnostics, etc. We then work to reduce perceived risk by providing guarantees. For example by promising results (successful sale within a month or we reduce commission) or relying on social proof (highlighting positive customer reviews). The greater the difference between perceived value and perceived risk, the greater the chance of conversion. Respond to potential customer objections in advance as shown in the figure below. Finally, let us mention the famous objections that prospects are always ready to raise. The perfect real estate offer is one that leaves no doubt in the minds of potential clients.