Post by account_disabled on Apr 30, 2024 2:19:05 GMT -5
Readers can tell when the writer isn’t inspired. I constantly have our blog on my mind and have been known to jump up and down with excitement when a great idea pops into my head. Bob Scheier offers some suggestions that help him to harness his inspiration even if he can’t sit down to punch out a blog.“I forward myself, via email, interesting Twitter feeds with ideas, observations I can either refute or add (hopefully) insights to. I can easily do that from my phone in off moments during the day, using Twitter almost like a "clip file" to mine for blog posts.
The SEO AnswerWhile it would probably be more fun to rely solely on inspiration, current events, and whatever ideas strike our fancy, the reality is that our blogs need to be about more than just that. Randy Aimone took a more practical Hospitals Email List approach to the discussion, citing (and rightly so) that we can’t ignore SEO.“The better answer from an SEO perspective is doing good keyword research for phrases that your target market/buyer persona is actively searching for. You are looking for relatively high volume searches with relatively low competition... Those are results that will help your blog (and website) get results.
Use an idea generatorPortent's Content Idea GeneratorIf, after all the above suggestions, you’re still at a loss for blog topics, consider using an idea generator. Nathan Ellering suggested the Content Idea Generator by Portent. Hubspot has a similar solution they call the Blog Topic Generator.“If you know the main thing you want to talk about (in the form of a noun), this tool [Portent] gives some pretty crazy headlines you could modify for a real post. At any rate, if you know your keyword, the tool has helped me think about different ways I can approach an article.
The SEO AnswerWhile it would probably be more fun to rely solely on inspiration, current events, and whatever ideas strike our fancy, the reality is that our blogs need to be about more than just that. Randy Aimone took a more practical Hospitals Email List approach to the discussion, citing (and rightly so) that we can’t ignore SEO.“The better answer from an SEO perspective is doing good keyword research for phrases that your target market/buyer persona is actively searching for. You are looking for relatively high volume searches with relatively low competition... Those are results that will help your blog (and website) get results.
Use an idea generatorPortent's Content Idea GeneratorIf, after all the above suggestions, you’re still at a loss for blog topics, consider using an idea generator. Nathan Ellering suggested the Content Idea Generator by Portent. Hubspot has a similar solution they call the Blog Topic Generator.“If you know the main thing you want to talk about (in the form of a noun), this tool [Portent] gives some pretty crazy headlines you could modify for a real post. At any rate, if you know your keyword, the tool has helped me think about different ways I can approach an article.