Post by shahedaliseo83 on Apr 29, 2024 22:50:24 GMT -5
The The launch of course was a huge success and since then Apple has gone on to sell million iPads. Thats not all down to a single presentation of course but setting those expectations certainly helped. hadnt given us that price anchor of wed have found our own and it may not have been to Apples advantage. We might have compared the iPad to an iPhone for example making the seem expensive in comparison. So be aware that your customers are making comparisons all the time. You can take control of those comparisons by positioning your product next to something more expensive.
If you dont your customers will probably find comparisons Australia Phone Number List of their own and you may not like them. . Understand the Effect of Consumer Choice In a TED talk a few years ago behavioral economist Dan Ariely talked about a mysterious advertisement hed noticed in The Economist. The magazine was offering three subscription options Web only Print only Print and web Option seems ridiculous doesnt it Who would choose to pay for the print only option when they could get print and web for the same price He ran a test with his students at MIT asking them which option theyd choose and the results were roughly what youd expect with nobody choosing option chose web only.
Chose print only. chose print and web. But when he took option out of the equation and ran the experiment again with only two choices instead of three something interesting happened chose web only. chose print and web. With only two options to choose from people were attracted to the cheaper option. The nonsensical middle option had served a purpose after all. It made the more expensive print and web option seem like a better deal. In your business try.
If you dont your customers will probably find comparisons Australia Phone Number List of their own and you may not like them. . Understand the Effect of Consumer Choice In a TED talk a few years ago behavioral economist Dan Ariely talked about a mysterious advertisement hed noticed in The Economist. The magazine was offering three subscription options Web only Print only Print and web Option seems ridiculous doesnt it Who would choose to pay for the print only option when they could get print and web for the same price He ran a test with his students at MIT asking them which option theyd choose and the results were roughly what youd expect with nobody choosing option chose web only.
Chose print only. chose print and web. But when he took option out of the equation and ran the experiment again with only two choices instead of three something interesting happened chose web only. chose print and web. With only two options to choose from people were attracted to the cheaper option. The nonsensical middle option had served a purpose after all. It made the more expensive print and web option seem like a better deal. In your business try.